lima_logoThe use of licensing as a marketing and brand extension tool has proliferated over the last 30 years. When well-executed, a strong licensing relationship brings benefits to all parties to the deal – property owners and their agents, licensees and their affiliates, retailers and, ultimately, consumers, Each of those parties has its own goals and aims that ultimately adds value to the final product or service. There are many reasons for an intellectual property (IP) owner to grant a license. The most obvious one is to generate revenue from the guarantee and royalty payments. But licensing also can serve a number of other purposes. In some cases, those “other” reasons to license might actually be more important to the licensor than the sheer dollars (or euros, pounds, pesos, won, rupees) that are earned.

LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry.  LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, and worldwide networking events. LIMA is also the exclusive sponsor of Licensing Expo, the industry’s largest trade event, in addition to shows in London, Hong Kong and Shanghai.  In addition, LIMA offers significant education opportunities as well as valuable networking opportunities around the globe.

How They Help:

  • LIMA members represent the global spectrum of licensing — from licensors to manufacturers, retailers to consultants, and many more service providers. With LIMA’s resources, companies can learn more about expanding their core businesses into other categories and gaining exposure to cross-licensing opportunities.
  • Gain access to LIMA-sponsored trade shows around the globe.
  • LIMANET –  expand your company’s reach with licensing’s interactive, global directory of property information and industry professionals. Connect to all the players in licensing!
  • Engage with the industry and make worldwide licensing connections at LIMA networking events.

Learn More:

LIMA News & Updates:

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